3 (More) Tips to Improve your Pet Industry website for a Quick Win!
Last week, when I visited a Pet Industry website looking for a new grooming tool, I noticed a few ‘Faux Pas’ on the website itself. There were misspelled words, improper punctuation, and run-on sentences that were confusing to read.
This got me thinking about how a few seemingly insignificant mistakes can really impact the message coming across to a potential customer from your company.
Knowing your website has short, clear, descriptive sentences that are punctuated properly and with all the words spelled correctly is a big leap in the right direction.
Since you’ve come this far, how can you take that momentum and run with it? What else can be done to improve your website?
Use these 3 tips here:
- Create a Lead Magnet
- Use that Lead Magnet to collect email addresses to build your email list and,
- Formulate a Call-to-Action (CTA) — this compels the prospect (the reader & your potential customer) to take an action… an action like going to your company’s website to find out more about your products or services.
A Lead Magnet is explicitly designed to attract ideal and interested prospects to your website. It is usually in the form of a downloadable educative PDF report, a checklist of special interest to your prospect, a short instructional e-book, or a descriptive case study.
There are at least a dozen more types of Lead Magnets you can choose from but the most important thing about a Lead Magnet is that it solves your prospect’s immediate problem with a little, bite-size morsel of information relevant to them… and in exchange for this information, they give you their email address.
Choosing the right Lead Magnet to collect prospects email addresses to build your company’s email list is crucial… and would depend on what industry your company is in.
For the Pet Industry, a Lead Magnet like a short video demonstrating how to use your product or service is ideal. The prospect would fill in their email address on an opt-in page before viewing the video. A description of the problem the video will solve is the reason the prospect is giving up his email address.
This is also a great choice for a person or company that does pet training. A brief training lesson for teaching a puppy to ‘sit’ or ‘stay’ can be easily recorded and will be interesting to a great many people searching online for that type of information.
Another optimal Lead Magnet for a Pet Industry business is a weekly or bi-weekly e-newsletter. Not only can a newsletter provide relevant seasonal information, such as how to keep fleas away from your dog in the summer or how to secure your Christmas tree so your cat can’t knock it over in the winter, but also pertinent daily topics such as how to keep your pet safe during the current pandemic.
The Call-to-Action (CTA) at the end of the Lead Magnet can be used as a reminder to check out your company’s website… and right after receiving the compelling and engaging information from your Lead Magnet, the prospect is primed to become an interested, knowledgeable life-long customer!
If you or your company are looking to build an email list of potential long-term customers, then a Lead Magnet is a great way to begin.